Repost with Instagram has changed a lot over the years, but one thing hasn’t: people still love sharing other people’s content. Whether it’s a customer shout-out, a funny reel, or a post that perfectly matches your brand vibe, reposting is still part of everyday Instagram use.
The problem? Most people think they know how to repost with Instagram… until something goes wrong. Credits get missed. Permissions get ignored. Stories disappear. Or worse, your repost just looks awkward and rushed.
So if you’ve ever paused and thought, “Wait, how do I repost this properly?” you’re not alone. This guide breaks it down simply. No “growth hacks.” Just the right ways to repost in 2026, depending on what you’re sharing and why.
Why Reposting Still Matters on Instagram
Reposting is not simply a matter of constantly having something on your feed. If done properly, it highlights several essential points:
- Trust is built (particularly when clients mention you)
- Non-salesy way of displaying social proof
- Varied content mix from reposts of old content
- More tags from others to you
A handful of brands, influencers, and even small companies rely on reposts more than original posts for a couple of weeks. However, Repost with Instagram has not yet introduced a major, easily noticeable “Repost” button for feed posts. This is where the confusion begins.
First Things First: Reposting Isn’t the Same Everywhere
Before we get into steps, this matters:
- Stories
- Feed posts
- Reels
- Videos
Each works differently. Some are built-in. Some aren’t. And some require permission. Let’s go one by one.
How Do I Repost an Instagram Post to My Story?
Out of all the methods on how do I repost an Instagram post, this is the simplest and the one that Instagram supports.
When a user tags you in their story, Repost with Instagram lets you repost it right away. You only have to click on “Add to your story,” and that’s it!
In case you want to share a feed post to your story:
- Just hit the paper airplane icon located below the post.
- Choose Add to story
- Resize, add text if needed, and post.
That’s it.
Important note: This only works if the account is public. Private accounts won’t allow story resharing unless you’re tagged directly.
How to Repost a Post on Instagram to Your Feed
Here is the confusion most people have about how to repost a post on Instagram.
Native feed reposting is still not a feature on Repost with Instagram. Consequently, only three ways are there to share a post on Instagram to your feed:
Option 1: Ask for Permission and Screenshot (Old-School but Safe)
Some people do this even now.
- DM the original creator.
- Ask if you can repost
- Screenshot or download the image
- Post it with clear credit in the caption
Very easy. Not exquisite. Nevertheless, authentic.
Option 2: Use a Reposting App (With Care)
There are plenty of third-party tools that help you repost while keeping the original username visible.
When you use such a tool, make sure to:
- Double-check the watermark
- Mention the original poster in the caption as well
- Do not use tools that auto-post without prior checking
Option 3: Recreate the Content (Best for Brands)
Occasionally, the most straightforward approach is to:
- Share the idea
- Credit the source
- Make your own graphic
This totally sidesteps any disputes over copyright and ensures a steady flow of posts in your feed.
How Do You Share Instagram Posts Without Looking Lazy?
This is the part no one talks about. A bad repost looks like this:
- No context
- No caption
- No credit
- Just… dropped into the feed
A good repost adds something:
- Why you’re sharing it
- What it means to your audience
- A short reaction
Even one line helps.
How Do You Repost Videos from Instagram?
To understand how do you repost videos from Instagram, keep in mind that Videos and reels work a little differently.
Reposting Videos to Stories
Same as photos:
- Tap the share icon
- Add to story
- Done
Reposting Videos to Your Feed
This requires either:
- A reposting tool
- Or permission + manual upload
Always check:
- Is the video original?
- Is it watermarked from TikTok or somewhere else?
- Does it still make sense in your feed?
If not, skip it.
How to Reshare Instagram Video Without Annoying the Creator
Creators care about credit. A lot. If you’re resharing:
- Tag them in the caption
- Tag them in the image if possible
- Don’t crop out usernames
- Don’t claim it as “ours”
It’s basic respect, but surprisingly rare.
How Do You Share Instagram Posts as a Brand?
Reposting for businesses isn’t mere sharing on a casual level. It reflects your brand. The best practices are as follows:
- Maintain the tone of captions according to your brand
- Don’t repost poor quality images
- Space reposts between original content
- Constantly bring in value, not just volume
Here is the place where strategy is important. Instead of random filler, brands that utilize Digital Marketing services often schedule reposts as a part of their content calendar.
Common Reposting Mistakes People Still Make
Even in 2026, these still happen:
- Reposting without asking
- Forgetting to credit
- Reposting private content
- Overusing reposts
- Sharing content that doesn’t fit the audience
If your feed feels messy, reposting might be the reason.
Reposting Stories vs Reposting Feed Content
Tagged Instagram Story
If a person tags you in their story, you can repost it right away. Repost with Instagram allows this by default, and no extra permission is needed.
Public Feed Post → Story
Sharing a public post to your story is also supported natively. As long as the account is public, you’re good to go.
Feed Post → Your Feed
Reposting someone else’s post directly on your feed isn’t built into Repost with Instagram. Always ask for permission before doing this.
Reel → Your Feed
Reels fall under the same rule. If the reel isn’t yours, get approval from the creator first.
Video → Story
Public videos should always be allowed to be reshared to your story without any issues if the account settings are right.
Should Businesses Repost Everything They’re Tagged In?
No. Not every tag deserves a repost. Repost content that:
- Shows real use
- Matches your tone
- Looks clean
- Adds credibility
Skip the rest politely.
A Quick Word for Businesses Managing Multiple Accounts
If you’re handling Repost with Instagram alongside websites, ads, and content, reposting can start to feel like a small task that still eats time.
The right systems come in handy here, along with the right IT or marketing support. Companies such as Cognitive IT Solutions frequently collaborate with enterprises to modernize their digital operations, so their team is not stuck flipping the software all day. Having such a structure makes even the social media aspect of the business easier to handle. Just a thought to remember.
Lastly…
Reposting isn’t difficult. However, the correct way of doing it takes a bit of effort.
Nowadays, Instagram prefers authenticity over quantity of posts. Thus, one thoughtful repost per week is as good as ten quick shares that do not contribute anything to the content. Hence, the next time you come across a post that is worth sharing, take a ten-second break. Ask:
- Have I obtained permission?
- Am I providing context?
- Does this go with my feed?
If the answer is yes, then repost it using Instagram the correct way and be assured that you have not compromised on quality. This is the way that reposting still works in 2026.
Frequently Asked Questions (FAQs)
Can you repost other people’s content on Instagram?
Yes, however, it is only under the creator’s permission that this happens. Posts and reels that are public can be easily shared via Instagram’s repost feature. Content from private accounts is not allowed to be reposted, nor is it allowed to repost what has already been reposted. When unsure, it is always better to check with the creator first so as not to encounter any problems.
How do I reshare other people’s stories on Instagram?
You are permitted to make a story visible to others only when you are mentioned in it. When such a case occurs, Instagram provides you with a direct option to include it in your own story right away. If you are not mentioned, there is no way to repost it except by sending it to you or making it public again.
What is the new repost feature on Instagram?
The repost function of Instagram allows you to share public posts, reels, and videos on your profile without any interruptions. All these reposts are visible in a different part of your profile and can also be seen in the feeds of your followers. Repost options are not allowed with private accounts and restricted content.
How can I share a post from someone else on Instagram?
Click on the paper plane icon located below the post. You can then choose to add it to your story, send it as a direct message, or copy the link. If the user’s profile is set to public, story sharing will be done right away.